by Wiwid Howat

The month of Ramadhan is not only about fasting for all Muslims around the world, but also for many it is the chance to step back from all the activities from the past 12 months and enjoy a month of 'reflection'.

When I was little, my dad liked to kill the remaining time before we broke the fast (at sunset) by taking us for a walk around the park right next to where I lived in Indonesia. Since I moved to Australia, I have found so many parks surrounding the place I live in. It is really nice to take a walk, think, look around and sit down, and it takes me back to my childhood. 

Moving to Australia has also greatly influenced my fashion style and the way I choose pieces of clothing. Upon reflection, I have realised that the characteristics I value the highest are comfort, simplicity, quality and elegance.

With that in mind, I went to Phyre Wear Clothing to pick outfits for my Ramadhan campaign this year, and came back with some pieces that are classy yet simple and easy to wear. You can find the links below. Thank you to Westfield Liverpool for making me their Ambassador for this month, and for sponsoring this post. Phyre Wear is just one of a great variety of retailers in Westfield that will allow you to find something for everyone!

Celebrate with Westfield

by Wiwid Howat

For me, living 'down under' in Sydney means making sure that my style is simple and elegant. As a Westfield Ambassador for Eid 2017, I decided to pick something feminine, urban and chic. For the past 6 years, Eid has come during Winter so I picked these pieces very carefully in terms of materials, colours and comfort. 

The floral jacket is a stunning item that you must have in your wardrobe, as well as the suede plated skirt and the the suede grey boots. What l like most is that they all work so well with other pieces from my closet.

This outfit can give you a feminine and formal look before and after prayer and when you share a day full of meals, presents and family gatherings. You can also pair the top with any jeans or sneakers to make it look casual for the festivities afterwards.

I picked up these items from Myer (jacket by Only & skirt by Piper) and Billini (shoes) at my local Westfield in Liverpool. The variety of retailers there is amazing, and they cater for all fashion styles (even my fussy husband bought something ;)).

Have a blessed Eid everyone :)

Please note: Westfield Liverpool were kind enough to sponsor me for this post.

Fall in Love with Michael Lo Sordo

by Wiwid Howat

I have been obsessed with the desert ever since watching Aladdin over and over again as a child. I imagine a desert moon and a magic carpet as two of the most beautiful things for people to experience. The magic carpet is still out of reach, but I would never have thought that I could experience a desert scene like this without going to the middle east - but here it is, Port Stephens in NSW (New South Wales)! When I saw this, I couldn't believe that it's only 3 hours away from Sydney. Beautiful and stunning are the 2 words that first came to mind when I saw the mountains of sand laid out in front of me. I brought with me the beautiful dress from my love Michael Lo Sordo and got straight into striking some poses, as I thought this would be a very complementary background. I adore his designs a lot and I want to do justice to this dress as well. Hope you guys love the pictures as much as I do!

In Seoul with Bec & Bridge

by Wiwid Howat

Seoul's spring weather was so beautiful that morning. Not only that, the atmosphere around the temple was also incredibly calming. I was so mesmerised by the architecture and detailed craftwork in every bit of the wooden foundation. I was wearing this beautiful red dress from Bec & Bridge from their latest collection showcased at Virgin Australia Melbourne Fashion Festival (VAMFF). The dress has instantly became one of my favourites because to me, red symbolises strength and independence, and reminds me of the quote from Derek Jarman: "red protects itself, no colour is as territorial. It stakes a claim, is on the alert against the spectrum". 

A Day in Tokyo with Mr Esber

by Wiwid Howat

My first proper visit to Japan started in Tokyo at the beginning of cherry blossom season. The city magically turned pink and looked so pretty. I brought with me one of my favourite black dresses designed by one of Australia's leading fashion designers Christopher Esber. I love the cut because it allowed me to combine it with my white top to create a quirky but modest style, and you can't go wrong taking pictures with beautiful cherry blossom trees as a background. Japan is one of the few places on earth that I want to come back to again and again and again...

Purity with Maurie and Eve

by Wiwid Howat

Time to kick off 2016 with this editorial campaign for Maurie and Eve. I instantly fell in love with the flares that they designed and couldn't stop myself from playing with them during the photoshoot. My resolutions for 2016 are quite ambitious, and one of them is to do an editorial campaign for a designer (preferably an Australian designer) every month for the rest of this year... it won't be easy, but I'll try! Xx.


by Wiwid Howat

I have always wanted to do an editorial campaign for make-up products, but I wasn't sure which one, and it doesn't help that I am not very good at it myself! But when I found the wine-coloured lipstick from Yves Saint Laurent (YSL) I fell in love instantly. It has a very soft texture when you put it on, a pleasant smell, and the most important thing in a lipstick: it is long lasting. I had never actually owned a dark lipstick before, even though I wanted to, because I didn't have the confidence to wear it. As I am getting older though, I want to challenge myself to be more experimental, and I think now is the perfect time.

 Scarf: Hijabellove | Top: House of Laiqa | Skirt: Diana Kotb | Make - Up and Stylist: Hepi David | Photographer: Aga Alanda (Premier Pictures ID)

Alexander Wang X H&M

by Wiwid Howat

Alexander Wang is consistently eccentric. He is a very innovative designer with groundbreaking vision, and I adore him for that reason. When I heard about his collaboration with H&M, I was so excited because it meant his designs would be available at an affordable price. I was one of the people in the queue to get my hands on his cool stuff, and I managed to get the WANG black jacket, WANG grey crop top and some accessories.

Photographer: Aga Alanda (Premier Pictures ID) | Make Up: Hepi David | Wardrobe: Alexander Wang X H&M | Shoes: Zalora Indonesia

Take a Chance - CHANEL

by Wiwid Howat

In the end, we only regret the chances that we didn't take.

I don’t know how to start, but it has been an honor to create a campaign for the Chance Eau Vive fragrance by Chanel. Sam and I had an amazing time in the process of making it come to life. Back in July, I was planning to do the campaign in Indonesia, but due to some unforeseen circumstances it couldn’t go ahead. I was quite sad at the time because I had a very good team (an experienced photographer and make-up artist) who have been working with famous Indonesian celebrities and designers. Unfortunately the location and the atmosphere wasn’t quite right, so I decided to postpone the Chanel shoot until I was back in Australia. After all, it’s Chanel – I wanted it to be perfect.

Sam and I love outdoor landscape photography, and our idea about this photo shoot came from the scent of the fragrance itself, which is really fresh and flowery. Spring was on the way, which means lots of flowers blooming, but my idea was to find a location with a sea of flowers to create a deep perspective to the shoot. This can be hard to find in Australia, but I found out about some canola plantations and did a little bit of research. After I found some gorgeous photos of canola fields in regional NSW, my heart fluttered and I starting dancing – this was the place!

The photo shoot went off without a hitch. I am so happy with the results, and I hope this campaign does justice to the name and reputation of Chanel.

Make-up: Nina Kaydee | Stylist: My Self | Photographer: Sam Howat | Top: GDA | Skirt: Jenahara

Daisy Dream by Marc Jacobs

by Wiwid Howat

A dream doesn't become reality through magic; it takes sweat, determination and hard work.
- Colin Powell - 

Dreaming permits each and every one of us to be quietly and safely insane every night of the week. This also motivated me to make my first campaign for the iconic Marc Jacobs perfume Daisy Dream. I instantly fell in love with the fragrance - it is long lasting, soft and feminine, but it also has a wild sensation to it. What strikes me the most is the perfect name for the fragrance, because that's what you need if you want to dream big.

As a blogger, producing good quality photos is my job, especially for a special editorial campaign like this. I want everything to be perfect. All the ideas, imagination and the concepts behind this campaign had to be really carefully thought in order to get good shots.

Keep dreaming, believing, and make it happen!

Thanks to the dream team Aga Alanda (photographer) and Hepi David (make-up) with the outfit by Ria Miranda.

Kerry Hess X Balletonet

by Wiwid Howat

I am so happy to welcome these cuties to my shoe rack at home, which is almost like becoming a member of the family. I adore Kerrie Hess for her work as an Illustrator. When I heard that she was going to design shoes and collaborate with Balletonet I was ecstatic, and more! I was so curious about how the shoes would turn out, and even though I knew they would be amazing, I was speechless as soon as they released the images - graceful, beautiful, feminine and amazingly detailed. These shoes are sooo Kerrie Hess, and the Frenchie flats are my favourites. Congratulations Kerrie Xx